Phygital Demo Stands

Не заставляйте разработчиков крутить Колесо фортуны. Engineering demo stands for IT conferences.

$ sudo make event_demo --impress_devs

Problem

Software is invisible

Code in cloud. Visitors see logos and slides, not your actual product. Abstract value proposition.

Hardware is boring

Black box syndrome. "This is our server" - cool story, next booth. No engagement.

Solution

Physical data visualization. Make the invisible visible, make the abstract tangible.

// Example: fans connected to CPU load = feel the power
const cpuLoad = await prometheus.query('container_cpu_usage');
await arduino.setFanSpeed(cpuLoad * 255);
await ledMatrix.render(cpuLoad);

DIY Objection

Yes, you can code this yourself

But why distract 500k salary DevOps for one-time event frontend? Calculate the opportunity cost before opening your IDE.

Game Mechanics

Mechanic	Description	Target Audience
`Code Challenges`	Live coding with real-time validation	Developers
`CTF`	Security challenges integration	Security Engineers
`Phygital Control`	Real switches, physical buttons	Hardware enthusiasts
`Architecture Puzzle`	Build system design with blocks	Architects, SRE

Lead Scoring

Filter tourists, attract real seniors. Game result = lead qualification.

# Lead qualification logic
def qualify_lead(game_result):
    if game_result.score > 80:
        return Lead.SENIOR_DEVELOPER
    elif game_result.completed_ctf:
        return Lead.SECURITY_ENGINEER
    elif game_result.architecture_solved:
        return Lead.SYSTEM_ARCHITECT
    else:
        return Lead.STANDARD

Note

Game scores are automatically synced with your CRM. No manual data entry required.

Phygital Demo Stands

Problem

Software is invisible

Hardware is boring

Solution

DIY Objection

Game Mechanics

Lead Scoring

Tech Stack

Languages

Hardware

Protocols